Quicken Loans and its billionaire creator, Dan Gilbert, have now been on a hot streak.
As rivals have actually struggled into the wake for the financial meltdown, Quicken is actually certainly one of the nation’s largest mortgage brokers, making use of two of Gilbert’s other ventures – the NBA’s Cleveland Cavaliers and their property base, Quicken Loans Arena – as marketing tie-ins.
Quicken claims this has survived and thrived since it’s one of many good dudes when you look at the home loan company – a loan provider that remained away from subprime loans and practices that are dicey. Surveys rank Quicken whilst the No. 1 house loan provider for customer care and also as certainly one of America’s best places to your workplace. Quicken’s success, Gilbert claims, is “driven by our special tradition… Our individuals bring their ‘A’ game using them to get results each and every day. ”
Not everybody is cheering Quicken’s strategy.
Lawsuits from borrowers and ex-employees claim Quicken’s day-to-day strategies have reached chances using its squeaky clean image. They accuse the business of employing high-pressure salesmanship to target elderly and susceptible home owners, along with deceptive borrowers about their loans, and falsifying home appraisals as well as other information to push through bad discounts.